“Baking Nights” is the branding project I developed for Adobe Live. I designed the visual identity and its applications for a – ghost kitchen – highlighting the importance of creating economic branding solutions for small businesses, a functional, attractive, and strong visual identity with an easy and affordable reproduction. Considering that since there is no establishment that speaks for the product, the packaging and delivery should be the face and presentation of the product itself likewise the importance of having presence and a good visual communication in social media.